15 Interesting Facts About Audi Cars

Audi TT

Since it was founded in 1909, Audi has become a household name, representing luxury vehicles throughout the world. But just how much do you really know about the Audi brand? We’ve scoured the Internet to bring you some interesting facts about Audi. Take a look!

About Audi: A Brief History

The history of the Audi brand dates back to 1899 when German engineer, August Horch, founded Horch & Cie. in Cologne, Germany. The first Horch automobile was built in 1901.

After a dispute, Horch left the company in 1909 and set up a separate automobile company. However, because the name “Horch” was a registered trademark, Horch was not entitled to use it anymore and in 1910, he subsequently came up with a new company name, Audi Automobilwerke GmbH. [source]

15 Interesting Facts About Audi

  • The name, Audi, is actually a Latin translation of the name, “Horch”. Horch made the change after he was told he couldn’t use his name (due to a trademark dispute).
  • The name “Horch” translates to “Hark!” or “Listen!”
  • In 1921, Audi became the first car manufacturer to present a car with a left-hand drive, the Audi Type K.
  • The Audi 4-ring emblem symbolizes the 1932 merger of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer.
  • In March 1980, a 4-wheel drive sports coupé, the Audi Quattro. The Quattro was the first high performance vehicle with 4-wheel drive.
  • The rings in the Audi emblem represent the union of the four auto groups that comprise Audi.
  • On an average day, the Audi factory in Neckarsulm, Germany, produces just 20 R8s.
  • Just 120 of the Audi factory’s best employees qualify to work on the prestigious R8 assembly line. More than half of these workers are over 40 years-old.
  • The original Audi RS model, the 315bhp RS2 from 1994, was actually part-developed by Porsche. It has the Porsche logo on the brakes, grille and tailgate, and has the same style wheels and wing mirrors as the Porsche 911 Turbo of the time.
  • Though not widely promoted, Audi completed the Pikes Peak Hillclimb in September 2010 in an Audi TTS….completely remote controlled and sans driver.
  • Audi wasn’t introduced to the United States until 1970. Previously, the company (not know as Audi at the time) was owned by Daimler-Benz.
  • Audi is currently owned by Volkswagen.
  • Beginning as early as 1938, Audi was the first company to carry out crash tests.
  • In 1995, the Olympics Committee actually sued Audi for their logo, due to the similarity of the four-ring emblem. The Olympics Committee lost.
  • Audi is one of the three best luxury car-makers in the world. Mercedes Benz, and BMW are the other two.

Own an Audi? Fill out our quick and easy online form to schedule an appointment for service. You can also give us a call today to receive an Audi car maintenance estimate for Raleigh, NC! (919) 821-1077.


Tips & Tricks


Reliable Import Service | Raleigh is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Reliable Import Service (919) 821-1077 if you have any issues in accessing any area of our website.